Website audits are an in-depth review of your website that assesses how well the site is performing, investigates any existing issues, and identifies improvement opportunities.
Why is a Website Audit Important?
Website audits can help you identify problems with your site and find opportunities for improvement. It’s important to note that a website audit isn’t only about analysing what’s wrong with your website, it also looks at what you can do to improve it.
The goal of a website audit is not just to identify problems but also to give you solutions for fixing them (and making money).
There are generally two ways you can do a website audit:
- You can have a professional audit of your website
- Or do it yourself, it’s easy to learn how to check the health of your site on our website auditing tool, but obviously there is typically a subscription cost
Get a free website audit
In depth review
A website audit is an in-depth review of your website, which includes analysing its design, content, and performance. A professional website auditor will help you understand your site’s performance and identify issues with it. You can use the information to improve your site and attract more customers.
A good way to understand what a website audit entails is by comparing it to a physical health check-up at the doctor’s office or gym: You wouldn’t show up for those appointments without knowing why they’re important and what they entail, and neither should you show up for a web audit without knowing how beneficial they are.
What is working and what is not
A website audit can help you or a digital marketing agency improve your website’s quality and identify any shortcomings that might impede performance. With a well-executed website audit, you can diagnose problems with your site, such as outdated design elements or slow loading time, and identify opportunities for improvement.
With this information in hand, you can implement changes to increase traffic to your site and ultimately help convert visitors into customers. After all, your website is often the first impression people have of your company, so it’s important to ensure it’s working as hard as possible for you.
Would you like a Free Website Audit?
Our free website audit will help you optimise your current pages and find new opportunities to grow your business online. It’s also a proactive measure that can spot website health issues before they become an issue. Our professional audit can reveal the following:
- What is working well on your site.
- What isn’t working well on your site.
- How to improve the user experience on your site so users will convert into paying customers.
- Analysis of up to five of your competitors to see where you are in the pecking order.
- Monthly and weekly visitor numbers.
- Bounce rate.
- Best performing and worst performing web pages.
A website audit is an important tool for businesses to use when they want to improve their online presence and ensure they reach their full potential. This process can be time-consuming and difficult to complete, but it doesn’t have to be. With the help of our free website audit, we can quickly identify any issues with your current site so we can start fixing them immediately.