Mission, Vision and Values

Mission, vision and values should be crafted at the start-up stage of the company. The formation of these statements can aid in developing long-term strategic plans based on their business goals

Our mission, vision & Values


    “A company should ensure that all employees understand the bigger picture of the strategic mission, vision, and values. Furthermore, all business activities should incorporate strategic intent into their processes, behaviours, and cultural norms.”

    Michael Vincent – Strategic Goal

    What is a Company Mission Statement?

    A company Mission Statement describes why the company exists and what it aims to achieve.

    It is normally a pithy statement with a few choice words that the company believes in. Strategic plans and goals can be derived from a company’s mission statement and vision.

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    Mission Statement Examples

    Nike: Bring inspiration and innovation to every athlete in the world’

    Amazon: We aim to be Earth’s most customer centric company’

    NASA: Drive advances in science, technology, aeronautics, and space exploration to enhance knowledge, education, innovation, economic vitality, and stewardship of Earth.’

    Network Rail: Is to get people and goods where they need to be, and to support Great Britain’s economic prosperity.

    Strategic Goal Management: ‘Our mission is to create business value through the diligent and professional application of consulting services. We aim to accelerate growth, deliver positive change, and develop leaders through coaching and mentoring.’

    What is the Difference between Mission and Vision?

    ‘A mission statement defines the organization’s business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go.’


    What are Company Values?

    Company values are the behaviours and actions that are encouraged within the organisational culture. They should be used positively to focus the endeavours of staff, and they should complement and facilitate the wider mission and vision.