Digital Marketing

Get a Professional Website

If you’re reading this, chances are your business has a website. But what if it doesn’t? Turning to the internet to promote your business is an excellent way to increase sales and build loyalty among existing customers.

One of the essential parts of a digital marketing strategy is ensuring potential customers can find you online. If they don’t know that you exist or where they can find out more about what you do, they won’t be able to buy from you—and that’s why having an online presence is so important. Websites are great for this because they offer so many opportunities: You can use them as a platform for sharing information with new or existing clients; provide access should someone want to reach out with any questions; showcase products; create interactive content that engages audiences; and much more.

Writing Compelling Copy

Writing, also called copywriting, is an integral part of digital marketing, so it’s essential that you write content that works for your audience. This might be as simple as writing clearly and understandably, or it could mean tailoring your writing to the words and phrases people use when searching for information about what you sell. It also helps to utilise keywords often within the text of your page, which can help search engines find and target it.

If you need help figuring out where to start with keyword research, plenty of free online tools will help identify which phrases users use most often when searching for products like yours.

Once you’ve done this research, take some time to ensure all your pages have relevant keywords somewhere on them—you can even include them in the URL if appropriate!

Search Engine Optimisation (SEO) is a marketing strategy to improve the volume and quality of traffic to a website from search engines via “natural” or un-paid (“organic”) search results. You can optimise your website using keywords, backlinks, and content optimisation. If done correctly, SEO will result in higher rankings for your web pages in search engine results pages (SERPs), meaning your site has a better chance of being seen by those searching for products and services like yours.

Local SEO

What is local SEO?

Local SEO is the process of optimising your website to rank higher in search engine results for relevant searches that are geographically targeted. Local SEO differs from other forms of search engine optimisation (SEO) because it focuses on local keywords and phrases. For example, a business located in Norwich would want to optimise its website for terms like “Norwich management consultant” or “management consultant near me.” Since these keywords tend to be more specific than broader keywords like “Consulting services” or “consultant near you,” they’re easier for people looking for something within their area. Also, because there’s less competition for highly targeted queries, the payoff can be greater than simply bidding on generic terms with large budgets.

Why is local SEO important?

In addition to being more accessible (and less expensive) to rank in Google Maps and other location-based search engines, businesses that have an optimised presence on them often see an increase in foot traffic as well as calls/emails from potential customers who found them through organic search results—both valuable ways of measuring ROI when it comes time for reporting back at the end of your project!

Branding is creating, communicating, and projecting a unique image for your business or organisation. Branding involves both visual identity (logos and colour palettes) and non-visual elements such as verbal identity (messages, tone of voice) and cultural identity (how you operate).

The most important thing to remember about branding is that it’s not just about your logo—it’s also about how you communicate with customers through your website and social media channels. This communication should be consistent throughout all platforms to achieve the desired brand image.

Branding is an ongoing process that requires patience; it can take years before a company begins to see results from its branding efforts. However, these results will last longer than any temporary marketing strategy could provide.

Paid search advertising is a form of online advertising in that companies pay for their ads to appear when people search for specific keywords.

The ads are usually at the top or right side of the page and are called “sponsored links” or “paid search results.” They may also be called sponsored results, sponsored listings, paid links, paid inclusions, or text ads.