A Norfolk Networking Event is Where it all Began

I had the privilege of meeting Karen Southgate the company founder at a Networking event in Thetford, Norfolk. At the event Karen articulated her frustration at the current stagnation of business growth and her vision for her massage and beauty treatment company.

I was impressed with Karen’s knowledge, professionalism and ambition and we agreed the best next step would be a free one hour consultation to ascertain whether or not I was the right business coach to help her achieve her business growth goals.

Business Coaching Success in Norfolk and the UK

At the consultation meeting I explained to Karen that I had achieved great success with businesses like hers through the application of business coaching throughout Norfolk and the UK. I showed her some case studies and testimonials from my existing clients and then we both agreed to proceed with the business coaching on a monthly retainer. 

Strategic Planning for Business Growth

I often get asked:

‘what is the most important thing that you advise business owners to do?’

The answer is always strategic planning

And this is exactly what Karen and I did in our first three hour strategic planning session. Some of the things we discussed are listed below, but not all of these elements were undertaken in the first meeting:

• SWOT Analysis
• PESTLE Analysis
• Revenue Attribution
• Strategic business goals
• Competitor analysis
• Business Risk management
• Key performance indicators
• SEO

Tracking Business Growth Progress

The most effective way to demonstrate our value to clients is through benchmarking of where the client is currently financially and tracking and measuring the growth as part of key performance indicators.

For this project we agreed to track and measure the following metrics once we had ascertained the benchmarked totals to use as for comparison:

• Average order value
• Quote to order percentages
• Number of orders per month
• number of orders per service
• Website SEO metrics such as number of enquiries
• Revenue attribution monthly by marketing source
• Monthly turnover and net profit

We Agreed the Project Scope

• The project scope was to increase turnover by 50% in one year
• Increase quote to order percentages by 15%
• Increase average order value by 10%
• Improve brand awareness
• Optimise the company website 
• Optimise Google business profile

What we have achieved so far:

In only six months of 2023 we achieved turnover growth of 127% year on year comparing 2022 and 2023.

We are confident of a further grow increase of over 30% this year.

Total Body and Mind is number 1 in Google for all key words targeted as part of our digital marketing strategy.

Keyword growth for Total Body and Mind from our SEO tracking software

What the client said about us

Affordable Business Coaching in Norfolk and Throughout the UK

As part of our ongoing work withTotal Body and Mind we continue to provide business coaching services and on going SEO and digital marketing support for this Norfolk-based client.

For help with your business, contact us today