Total Body and Mind Increase Turnover by 127% with Business Coaching 


About the Client

Total Body and Mind are your premier destination for relaxation and massage in Thetford, Norfolk. We specialise in providing exquisite massage and beauty services that cater to your wellness needs. Our expert therapists skillfully blend traditional techniques with modern therapies to offer a holistic experience that soothes both body and mind. From luxurious massages that melt away stress to revitalising beauty treatments, we offer a range of services tailored to enhance your natural beauty and well being. Conveniently located in the heart of Thetford, our serene and inviting ambiance ensures a tranquil escape from the daily grind.


Total body and Mind logo

A Norfolk Networking Event is Where it all Began

I had the privilege of meeting Karen Southgate the company founder at a Networking event in Thetford, Norfolk. At the event Karen articulated her frustration at the current stagnation of business growth and her vision for her massage and beauty treatment company.

I was impressed with Karen’s knowledge, professionalism and ambition and we agreed the best next step would be a free one hour consultation to ascertain whether or not I was the right business coach to help her achieve her business growth goals.

Business Coaching Success in Norfolk and the UK

At the consultation meeting I explained to Karen that I had achieved great success with businesses like hers through the application of business coaching throughout Norfolk and the UK. I showed her some case studies and testimonials from my existing clients and then we both agreed to proceed with the business coaching on a monthly retainer. 

Strategic Planning for Business Growth

I often get asked:

‘what is the most important thing that you advise business owners to do?’

The answer is always strategic planning

And this is exactly what Karen and I did in our first three hour strategic planning session. Some of the things we discussed are listed below, but not all of these elements were undertaken in the first meeting:

Tracking Business Growth Progress

The most effective way to demonstrate our value to clients is through benchmarking of where the client is currently financially and tracking and measuring the growth as part of key performance indicators.

For this project we agreed to track and measure the following metrics once we had ascertained the benchmarked totals to use as for comparison:

  • Average order value
  • Quote to order percentages
  • Number of orders per month
  • number of orders per service
  • Website SEO metrics such as number of enquiries
  • Revenue attribution monthly by marketing source
  • Monthly turnover and net profit

We Agreed the Project Scope


What we have achieved so far:

In only six months of 2023 we achieved turnover growth of 127% year on year comparing 2022 and 2023.

We are confident of a further grow increase of over 30% this year.

Total Body and Mind is number 1 in Google for all key words targeted as part of our digital marketing strategy.

Keyword growth for Total Body and Mind from our SEO tracking software

What the client said about us

‘Strategic goal management consultant Michael has been a breath of fresh air for my business. Nothing is too much trouble for him he has helped my business grow from strength to strength, I cannot recommend this business man, enough, he is highly knowledgeable about all the aspects of business management he is extremely good at his job.’
Karen Southgate 
Founder of Total Body and Mind

Affordable Business Coaching in Norfolk and Throughout the UK

As part of our ongoing work withTotal Body and Mind we continue to provide business coaching services and on going SEO and digital marketing support for this Norfolk-based client.

For help with your business, contact us today

Business consultancy of the year award 2024 by Corporate Live Wire
Business Coach of the Year award England 2023 Michael Vincent Strategic Goal Management Consulting