Digital Marketing Strategy
Our work with Murrant Family Funeral Services started by a referral from a previous client in the Great Yarmouth area that recommended us. The Murrant team were seeking help with their website and digital marketing strategy.
After a free consultation, I learned about the business operation, challenges, and the steeped history of the company. I was keen to work on such an interesting project with such great people that are making a meaningful impact in the community with their funeral services.
The Project Scope
The existing company website was a bit tired and needed an overhaul to compete with the local competition and a brand refresh was also agreed upon. Initially I was given the guidelines for the branding and this was to be done first so that we could use the brand guidelines and elements throughout the new website.
It was also agreed that search engine optimisation, social media and Google Business was to be part of the project scope. With the goal of increasing online visibility and rankings.
The New Website and New Logo
What we have achieved so far:
The new website was launched after a remarkable 4 week build time and the results were instant. The content was written by the Strategic goal Management team in conjunction with the client for accuracy and brand tone of voice.
For several of their target keywords and main services the improvement was tangible and fast. Not only did the work improve their local rankings, it also ranked them for several keywords nationally.
What the client said about us
‘Michael came to see us initially offering business advice and to talk about a new website.We moved forward with both and being a funeral directors it was a challenging task in a new industry but we are absolutely amazed at how it has gone.Michael has offered invaluable advice with great support throughout and we are about to launch a website that we will be incredibly proud of. With Michael’s ongoing support we feel confident we will be able to help as many families as possible with their loved one’s final wishes.
Thank you so much.’
Funeral Operations Manager – Murrant Family Funeral Services
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